Director Share and Option Award

XP Factory plc (AIM: XPF) announces that, on 30 January 2026, ahead of his appointment as a director and Non-Executive Chairman of the Company (announced on 2 February 2026), the Company awarded James van den Bergh certain share options. The option awards were granted on an incentive basis, such that, over a four-year performance period, should the Company’s share price achieve a performance hurdle of (a) 100% of 12 pence (which was the three-month average share price at the time of Mr van den Bergh’s appointment) (the “Exercise Price”) for a period of 30 consecutive business days, he would have the option to acquire 1,047,860 shares in the Company at the Exercise Price and (b) 200% of the Exercise Price for a period of thirty consecutive business days, he would have the option to acquire a further 2,127,474 shares in the Company at the Exercise Price. In the event that the Company pursues an equity raise during the performance period at a price lower than 12 pence, the Exercise Price will be adjusted to this price.

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